![]() Instead, you can make your Donate button work for you by selecting… Connect your Donate button to Facebook’s integrated payment processor, which requires you to register your nonprofit with Facebook and lacks the ability to require email addresses from your supporters.To accept donations through your Facebook Page, choose the Donate option from the Shop with you or make a donation section:Īfter selecting Donate, hit Next to move on to the last step! Step 3: Connect your donate button to your Donation form Next, you’ll select the type of button you want people to see on your page and posts. From your page view, hover over the button and choose the Edit Button option from the menu: Now it’s time to edit your call-to-action button. This will give you different options for the call-to-action button on your page and posts, including Donate: Make sure you’ve set your Facebook Page category to Nonprofit or Nonprofit Organization. Luckily, it only takes a few minutes to link your Facebook Donate button to your nonprofit’s own donation form. In three easy steps, you can close the loop between Facebook and your nonprofit’s existing method for collecting donations online. There’s nothing quite as frustrating as having a new list of donors but not having their email addresses to be able to send them each a personalized thank-you message! Unfortunately, using Facebook’s built-in payment processing often means sacrificing crucial donor data. If you want to personalize your follow-up and cultivate long-term support from Facebook donors, you’ll need a way to stay in touch. Remember that winning over new donors is only one step in your fundraising journey! You can make it easy for folks who share your vision to donate to your organization by adding a Donate button to your page and posts, but you’ll need to use it wisely. Read here for more information on fundraising as a nonprofit on Facebook.įundraising on Facebook lets you connect with a broad audience and reach new people. The innovation and creative team spirit at Facebook brings great new features to the social media world.UPDATE: In early 2019, Facebook changed their policy and nonprofits are no longer able to link their Donate button to an external website. Incorporating a social good component into social media is a great thing and I applaud Facebook for creating this seamless way for people to help others if they're able. I love when social media is used for social good! Being able to share this giving activity is important: one study by Blackbaud found that people are 200 times more likely to donate to a cause when a friend asks for support.” While individual donations undoubtedly make a significant impact - donating just $25 to, for example, can provide a person with clean and safe water for life - simply writing a check to your nonprofit of choice is actually one of the greatest missed opportunities of all.Įvery time you give to a nonprofit you care about, it should be easy for you to share that gift with your family and friends. With just two weeks left in 2013, holiday fundraising campaigns will bring total annual giving in the United States to over $315 billion - greater than the value of the music ($68 billion), games ($82 billion), and movie ($87 billion) industries combined. Libby Leffler, leader of partnerships at Facebook wrote this about the new effort for Huffington Post Impact, “Historically, each of us has been able to give back to our favorite nonprofits by volunteering our time, raising awareness, and making a donation. I received an email confirmation to print for tax purposes as well. I tried it with the donation below and it was quick and easy. We hope this will help increase donations as people encourage their friends to donate to the causes that are important to them.”ġ00% of the donated funds go to the non-profit that you wish to support. ![]() ![]() They also have the option to share the nonprofit’s post with their friends. When people click “Donate Now” they can choose the amount, enter their payment information, and immediately donate to that cause. ![]() It's being rolled out in stages with partners such as The Red Cross, World Wildlife Fund, and Girls, Inc.įrom Facebook, “The Donate feature will appear beside Posts in News Feed shared by participating nonprofits and at the top of their Facebook Pages. This will allow you to make a contribution directly to your favorite non-profit from Facebook. Last week Facebook made an announcement about a new feature called Donate.
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